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服装网络销售与实体店面销售协同 被引量:1

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摘要 快速发展的服装电子商务与传统的服装销售模式各具优势,这两种模式将长期并存。本文探讨了实现服装网络销售与传统实体店面销售协调发展的路径,以及相应的价格和非价格策略。
作者 王文兴
出处 《中国商论》 2013年第2Z期39-40,共2页 China Journal of Commerce
基金 河南省教育厅自然科学基金(12A630060)
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