5Chen Shih-Fen, Monroe Kent B., Lou Yung-Chien. The effects of framing price promotion messages on consumers′ perceptions and choice decisions [J]. Journal of Retailing, 1998, 74(3): 353-372.
6Hardesty,Bearden. Consumer evaluations of different promotion types and price presentations:the moderating role of promotional benefit level [J]. Journal of Retailing, 2003,(79):17-25.
7Folkes,Wheat. Consumer′s price perceptions of promoted products [J]. Journal of Retailing, 1995,71(3): 317-328.
8Munger,Grewal. The effects of alternative price Promotional methods on consumers product evaluations and purchase intentions [J]. The Journal of Product and Brand Management, 2001,10(3):185-197.
9Laroche, Pons, et al. Consumers use of price promotions: a model and its potential moderators [J]. Journal of Retailing and Consumer Services, 2001,(8):251-260.
10Green L. Differential responses to retail sales promotion among African-American and Anglo-American consumers [J]. Journal of Retailing, 1995, 71(1):83-93.
