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营销:实践的丰富与理念的混淆——以“教育营销”为例

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摘要 营销科学新理念、新技术层出不穷。"教育营销"是近年来使用较多的新概念,但在教育界和企业界却有着明显不同的释义,极易造成误用和混用,不利于这一营销新学科的发展和应用。研究表明:教育界和企业界对"教育营销"的理解存在四个方面的本质差异,本文针对解决歧义提出相关建议。
作者 杨晓刚
机构地区 成都师范学院
出处 《中国商论》 2013年第4X期17-18,共2页 China Journal of Commerce
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