1Jerry Wind & Vijay Mahajan, Digital Marketing : Global Strategies from the World's Leading Experts, New York: John Wiley & Sons,2001.
2J. F. Rayport & J. J. Sviokla, “Exploiting the Virtual Value Chain,” Harvard Business Review, Vol. 73, No. 6(1995) ,pp. 75 - 85.
3A. Sharma & J. N. Sheth, “Web-based Marketing: The Coming Revolution in Marketing Thought and Strategy,” Journal of Business Research, Vol. 57,No. 7(2004), pp. 696 - 702.
4C. E. Porter, “A Typology of Virtual Communities: A Multi-Disciplinary Foundation for Future Research,” Journal of Computer-Mediated Communication, Vol. 10, No. 1 (2004), Article 3.
5M. Lawley, J. Summers & A. Koronios,et at, “Critical Success Factors for Regional Community Portals: A Preliminary Model,” http://conferences, anzmac, org/ANZMAC2001/anzmac/AUTHORS/pdfs/Lawley 2. pdf,2009- 04- 14.
7Charles van der Mast, C. C. Verwijs b- P. Fisser, “Collaborative Distance Learning Using MESH Workstations,” in F. Broeckx & L. Pauwels (eds.), Conference Proceedings Euromedia 2000, San Diego; Society for Computer Simulation International, 2000, pp. 207 -211.
8C. M. Ridings, D. Gefen & B. Arinze, “Some Antecedents and Effects of Trust in Virtual Communities,” Journal of Strategic Information Systems ,Vol. 11 ,No. 3 - 4(2002), pp. 271 - 295.
9Y. Wang, Y. Quaehee & D. R. Fesenmaier, “Defining the Virtual Tourist Community: Implications for Tourism Marketing,” Tourism Management, Vol. 23,No. 4(2002), pp. 407 - 417.
10U. M. Dholakia, R. P. Bagozzi & L. K. Pearo, “A Social Influence Model of Consumer Participation in Network-and Small-group-based Virtual Communities,” International Journal of Research in Marketing, Vol. 21 ,No. 3(2004), pp. 241 - 263.
