摘要
红桃K能取得这样的成绩,活动营销并不是核心因素。真正的秘密武器在于其打造的用户体验,从而塑造独特的品牌黏性。当解砾走到产业园里一处临时活动板房的门口时,一辆快递专运车刚好停了下来。接着,有人推着装满快递的手推车来到专运车面前,将快递相继码上了车。走进活动板房的内部,解砾看到数名员工正忙着给快递打包,地上铺满了打包后剩余的废纸。每个快递包裹的外面,都有一个清晰的红色'。
The online sales volume of HongtaoK starts to boost from zero to 30 million yuan in the year 2012, and to 80 million yuan in 2013,and to 100 million last year.Getting this achievement, the core factor does not lie in its marketing activity, but the real weapon is the user experience that HongtaoK has created, thus it will build up the brand stickiness.Has the former health products giant been reborn? HongtaoK explains that compared with itself, their score of recent years has been satisfied, however, within the whole health products industry, HongtaoK has done far from enough if it wants to restore the previous glories.
出处
《支点》
2015年第7期60-63,7,共5页
PIVOT
