夜购:做校园里的京东

Night shopping of FMCG O2O platform To be the JD on campus

如何留住学生店长并激励他们为夜购服务,是夜购能否发展壮大的关键。何磊的办公室里挂了5幅地图。一幅是武汉市高校分布地图,一幅是武汉市城区地图,剩下的三幅分别是湖北省地图、中国地图和世界地图。何磊是武汉夜购网络科技有限公司(以下简称'夜购')的创始人和总经理,他说,这五幅地图不仅仅是地图,更代表了夜购的扩张版图。

The pain point for students to buy retail drinks is that,it is convenient to buy snacks and drinks during the daytime,but after 9 o’clock in the evening,the convenient stores on campus are closed.Nobody feel like going out for shopping at night,but there are great demands for snacks while watching series,playing games and staying up late to study.Therefore,night shopping offers the solution to students’ basic food,drink and necessities during 9 to 11 o’clock in the evening,including four types of main products to satisfy your appetite,hunger,thirst and daily necessities,such as instant noodle,etc.Placing an order online and a delivery within 5 minutes is available when the amount is over 3 yuan.It is the JD mode on campus.