北京故宫博物院:文创产品半年卖出7亿元

The Palace Museum sells out 700 million yuan cultural originality products in half year

故宫文创产品从趣味性、实用性角度出发,通过创意和营销让皇家文化'接地气'的战略,创造了文创产品销售收入与景区门票收入旗鼓相当的奇迹。'听说没?听说没?北京故宫博物院(以下简称'故宫')居然推出珐琅表啦.'10月25日,故宫正式推出'天骄龙凤'和'太和无象'两款珐琅表,网友们在网络上的讨论'炸开了锅',故宫文创产品也再度上了'热搜榜'。事实上。

As president of the Palace Museum Shan Jixiang indicates, there are more than 7000 cultural originality products in the Palace Museum, and the sales volume of the first half year have reached 700 million yuan, exceeding the total sales amount of last year.It does not seem surprising by this number, but if we tell you it is almost equal to the whole year’s ticket income of the Palace Museum, you may feel wondering how it is done. What inspirations will it give to other traditional cultures on the way to commercialization?