“95后”消费观调查

Survey on consumption view of the generation post 95s

'减少无效供给,扩大有效供给。'这是中央财经领导小组第十三次会议提出的供给侧结构性改革的主攻方向。对企业来说,想要寻找'有效供给',面对消费者进行市场调查,往往是最简单也是最直接的办法。9月,又是一年开学季。如今的大学生,已普遍是'95后'一代。他们,将在5-10年后成长为中国社会的消费主力。作为一出生就伴随着电脑及互联网长大的一代,'95后'有着怎样的消费观?他们的消费方式,与'90后'、'80后'等有哪些区别?

To reduce invalid supply and enlarge effective supply, is the main target of supply side reform proposed by the 13th conference of Central Finance Leading Group.As for enterprises seeking effective supply, it is often the most simple and direct way to conduct marekt survey with consumers.The school season of a year is coming. Nowadays the college students belong to a generation post 95s, who are going to become the target consumer of the country after 5-10 years.As a generation growing up with computers and internet, what is the type of consumption view held by the post 95s? How about the difference between them and the post 90s as well as 80s?