摘要
现阶段,二手车C2C时机未到,只能是远方美好的愿景。当资本的大火烧到二手车电商的时候,没人觉得奇怪。一轮又一轮的广告、营销大战过后,几乎人人都能叫得出几家二手车平台的名字。仿佛一夜间,二手车市场找到了新的生长沃土。互联网的犁翻过以后,至今未见丰收,这些电商们的表现最多只能算得上差强人意。那么,如今的市场环境下,二手车电商到底还能不能成为一块良田?怎样去灌溉,才是正确的选择?
After experiencing blind expansion and frantic money burning, the online retailers of second-hand cars who have been invested by such great expectations, have started clearing the site. Shutting up stores and reducing staff, withdrawing from cities, scalping, data fraud and so on, the whole industry is stuck with negative affairs.
出处
《支点》
2016年第10期63-65,6,共4页
PIVOT