摘要
OPPO与vivo最熟悉、最擅长的,是互联网思维拥泵者眼中最传统、最不时髦、最不性感的广告与渠道。2011-2014年,备受中国消费者追捧的手机品牌是小米;去年是华为;今年则换成了OPPO与vivo。2016年第二季度中国国内智能手机排行榜上,OPPO与vivo分别以12.7%和10.6%的市场占有率位列第二、第三位,仅次于华为。'OPPO与vivo最熟悉、最擅长的。
From the year 2011 to 2014, Mi was the best mobile brand in hot pursuit by Chinese consumers, it was replaced by HUAWEI last year, and this year it has changed to OPPO and vivo.Both OPPO and vivo are players in the most traditional advertising and channels, neither fashionable nor sexy in the eye of people preferring internet thinking. However in nature, it is the same sense with MI’s success by internet thinking.
出处
《支点》
2016年第11期56-60,7,共6页
PIVOT