浅谈血站宣传工作在自媒体时代的特点分析及应对

Characteristics and Countermeasures of Propaganda Work of Blood Bank in the Era of We-Media

不断增长和变化的信息需求与快速发展、日异月新的信息技术和通讯技术共同孕育了全媒体时代。以微信公众平台、官方微博等媒介方式为代表的自媒体正以其特有的优势,补充了传统专业媒体传播模式的局限性。在此背景下,在分析血站宣传工作特点的基础上,建立自媒体平台,将有利于丰富宣传空间、提升宣传效果。

The growing and changing needs and the rapid development of information, information technology and communication technology have both created all media era. The media, represented by media platforms such as We Chat, the public platform and the official micro-blog, is taking advantage of its unique advantages, It supplements the limitations of the traditional professional media communication model. In this context, On the basis of analyzing the characteristics of propaganda work in blood bank, We-Media platform, Will be conducive to enrich the publicity space, enhance publicity effect.