竞技武术商业化推广之思路——建立武术电视频道的设想

A Thinking of Promotion for Commercialization of Competitive Wushu——A Tentative Plan on Establishing a Wushu Television Channel

武术的发展需要有一个良好的传播环境,而当前的武术传播途径受到很大的限制。我们应该集思广益,打破传统观念的束缚,开发武术传播良好的环境。本文主要通过文献资料法,论述了武术的发展离不开电视媒体的宣传,而武术在国内环境中并没有通过电视媒体真实地展现给观众,因此,笔者提出建立武术电视频道,并且提出了相应的措施,以为武术的传播、发展提供相应的思路。

The development of wushu(martial arts) needs a good spreading environment,but the current routes of wushu diffusion are seriously limited.We should draw on collective wisdom and absorb all useful ideas,break down the shackles of traditional concepts and open up a good environment of wushu diffusion.Through document and data method,this paper expounds that the development of wushu can hardly do without the publicity of television as a media and that wushu has not been truly shown to audience through television media in the domestic environment.Therefore,the author suggests establishing a television channel of wushu and puts forward corresponding measures to provide relevant thinking for the diffusion and development of wushu.