浅谈北京武术文化旅游

A Discussion about Wushu Cultural Tourism in Beijing

中国武术旅游因武术所具备的健身养生性、体验参与性、娱乐观赏性、文化教育性等多元化特性,在满足旅游者的娱乐性、体验性以及享受性等心理的同时,能够满足消费者追求消费个性化的心理,因而具有极大的发展潜力与价值。在全国发展武术产业与文化产业的大环境下,作为全国政治、经济、文化中心的北京,不仅拥有众多的可开发的武术文化旅游资源,更拥有每年全国最多的游客数量,在此背景下,深度开发武术文化旅游资源,对推广中国武术文化、增强中国文化影响力有着重要的作用。

China's wushu(martial arts) tourism,due to its diversified characteristics of fitness and health keeping,experience and participation,recreation and ornament,and culture and education,can meet consumers' psychology of pursuing individualization while meeting their psychology of recreation,experience and enjoyment,thereby possessing a great development potential and value.In the large environment of developing wushu industry and cultural industry nationwide,being the country's political,economic and cultural center,Beijing not only owns numerous resources of wushu cultural tourism,but also enjoys the biggest number of visitors from across the country every year.In this background,an in-depth development of resources of wushu cultural tourism will play an important role in promoting Chinese wushu culture and strengthening the influencing power of Chinese culture.