我国高校体育赞助前景的探析

A Discussion on the Prospective of Sponsorship for China’s Colleges and Universities Sports

本文通过对高校体育活动以及体育赞助的发展现状、高校体育赞助的短期和长久效益的分析和阐述,从而了解到目前我国高校体育活动和体育赞助开展情况不是很理想。针对高校体育的未来的发展状况和我国高校体育赞助的未来方向进行了分析研究,进而为高校体育赞助的快速发展提出几点可行性策略。

By analyzing and expounding the development situation of sports activities and sponsorship for sports in colleges and universities as well as the short- and long-term benefits of sponsorship, this paper learns that the development condition of sports activities and sponsorship for colleges and universities sports in China are not quite ideal at present. It makes an analysis and study in regard to the future development situation of college and university sports as well as the future orientation of sponsorship for China’s college and university sports, and then raises a few points of feasibility strategy for the rapid development of sponsorship for college and university sports.