武术文化产业跨界融合战略思考

Some Strategic Thinking on Cross-Border Integration of Wushu Culture Industry

在新的历史时期,武术文化产业跨界融合成为新时期发展的必由之路。武术文化与影视、电视节目、网络、动漫等传媒领域的深度融合,一方面扩大了武术文化的传播领域,弘扬了中华武术的优秀精神,发挥传媒的社会功能和效益;一方面实现武术文化产业和传媒经济效益的双赢,为武术文化产业的未来发展注入新的动力。

In the new historical period,the cross-border integration of wushu(martial arts) culture industry has become an inevitable course of development in the new period.The in-depth integration of wushu culture with movies and television plays,television programs,network,comic and animation as well as other media fields,on the one hand,can expand the spreading field of wushu culture,promote the excellent spirit of Chinese wushu and give play to the social functions and beneficial results of media.On the other hand,it can realize a winwin situation of wushu culture industry and the economic benefit of media so as to inject new impetus for the future development of wushu culture industy.