山东省武术文化旅游资源开发现状与策略研究

A Research on the Development Status and Strategy of Wushu Cultural Tourism Resources in Shandong

本文以山东省武术文化旅游资源为研究对象,采用文献资料、专家访谈、逻辑推理、演绎归纳等研究方法,对山东省武术文化旅游资源价值、开发现状和存在的问题加以分析,并提出相应策略。得出结论:现阶段山东省武术文化旅游产业存在宣传力度不够、管理较为混乱、缺乏对景区深度开发、文化内涵挖掘不够等问题,并针对这些问题,提出改善措施。

Taking the tourist resources of wushu(martial arts) culture in Shandong Province as the research object, this paper adopts literature and data method, expert interview method, logical reasoning method, deductive induction method and other research methods to analyze the values, the present situation of development and the existing problems of wushu cultural tourist resources in Shandong, and then proposes corresponding strategies. It is concluded that Shandong's wushu cultural tourism industry at the present stage has such existing problems as inadequate promotion, relatively confused management, lack of in-depth development of scenic spots and insufficient excavation of cultural connotations, and, in view of these problems, the paper also advances improvement measures.