媒介融合背景下武术文化传播路径探析

An Analysis on the Transmission Path of Wushu Culture under the Media Convergence Background

当今社会进入数字化时代,国家针对性地提出了媒介融合战略。研究认为,在武术文化传播中,媒介融合可实现武术人的延伸、构建武术传播媒介的生态体系、满足武术传播方式创新表达的现实需求。最后,本文从"物质、操作、理念"三个层面探讨了媒介融合背景下武术文化传播的可行性路径。

China has proposed the media convergence strategy in order to embrace the digital age of modern society. The study result indicates that media convergence can be a great assistance in case of the extension of Chinese wushu(martial arts), construction of the wushu transmission ecosystem, as well as meeting the demand of building its innovative transmission path. This paper, in the end, discusses the feasible transmission path of wushu culture from three aspects: materials, operations and ideas, under the media convergence background.