太极拳养生俱乐部构建的可行性研究

The Feasibility Study on the Construction of Taijiquan Fitness Club

太极拳是我国传统文化的重要组成部分。本文主要通过文献资料法,借鉴瑜伽运动的成功经验,从相关政策引导、市场需求、对人民身心健康的改善三个方面对太极拳俱乐部构建进行深刻分析,得出太极拳俱乐部构建标准化体系从教学体系、师资队伍培养、师资队伍管理、品牌意识,实现太极拳产业品牌连锁发展,形成太极拳俱乐部产业。

Taijiquan(Tai chi chuan, a kind of traditional Chinese shadow boxing) is one of the important parts of Chinese traditional culture. By conducting literature review and learning the successful operation experience from yoga, this paper takes an in depth analysis on the construction of taijiquan fitness club from three aspects: relevant supportive policy, market demand and citizen's calling for physical and mental health improvement. It is concluded that in order to set up a chain operation model and form the taijiquan fitness club industry, a standardized construction should be applied in terms of teaching system, coach training, coach management and brand awareness management.