基于经济学SWOT视角的中国武术国际推广模式思考

A Reflection on the International Promotion Mode of Chinese Wushu in the View of SWOT Analysis

本文借助SWOT这一经济学的研究方法,从全局的战略高度,对中国武术优势、劣势进行分析,指出中国武术在国际推广中要充分利用优势,规避劣势,抓住机遇,迎接挑战,旨在为推动中国武术进入国际体育领域出谋划策,以促进其在世界上更强更快的发展。

In order to give suggestions to accelerate the internationalization of Chinese wushu(martial arts) and make its development stronger and quicker in the world,with the help of economics research method-SWOT analysis,this paper analyses the strength,weakness of Chinese wushu from the overall height,and points out that Chinese wushu should make full use of its advantages in the process of international promotion,avoid weakness,seize the opportunity and meet the challenge.