我国传统武术产业发展新方向——以马云太极禅公司为例

A New Development Direction for Traditional Chinese Wushu Industry——Taking Taijizen International,Inc.as an Example

采用文献资料法、逻辑分析法、案例分析法,以马云太极禅院运行理念和经营方法为分析对象,研究我国传统武术产业发展。文章对马云的太极禅院在经营理念、传播方式和管理方式进行了相关阐述,并就此理念的优势进行了探究,这对于我国传统体育产业新的发展来说,具有重要意义。

This paper,by using literature review,logical analysis and case study,takes the operation philosophy and methods of Taijizen International,Inc.operated by Jack Ma as the research object,in order to have an in-depth study on the industrial trend of traditional Chinese wushu(martial arts).Jack Ma' s operation principle,PR approach,as well as his management methods are explained in details,and the advantages of its management principle are discovered,which are significant in terms of finding a new development direction for Chinese traditional sports industry.