京津冀武术赛事发展策略研究——以京津冀传统武术交流大赛为例

The Development Strategy for Wushu Competition in BeijingTianjin-Hebei Area——Taking Beijing-Tianjin-Hebei Traditional Wushu Exchange Contest as an Example

本文通过运用文献资料法、专家访谈法、逻辑分析法等方法,对京津冀传统武术交流大赛进行研究,分析京津冀传统武术交流大赛当今发展面临的困境与问题,梳理出制约大赛发展的因素,为京津冀传统武术交流大赛寻求发展对策:加大宣传力度,通过各种途径进行赛事宣传;加强运动员互动交流,提高武术技术与理论素养;加强赛事品牌构建,增强赛事可持续性。

Through literature review,expert interview and logical analysis,this paper studies the Beijing-Tianjin-Hebei Traditional Wushu(martial arts) Exchange Contest,with an analysis of problems the contest encountered with and its constraints which impede it from further development,in order to give solutions to these problems.It is concluded that,first of all,more promotion channels should be used.Secondly,there should be more communications among players to improve their theoretical knowledge and technical skill.Thirdly,brand image of the competition should be established to increase the sustainability of the contest.