摘要
泛娱乐化的网络信息时代背景下,"网红经济"成为热词,网络平台早已成为现代人消遣娱乐的首选。运用文献资料、逻辑分析等方法,梳理了网络直播的基本概念,发展脉络,网络直播的基本特点以及当前散打赛事推广现状,参照竞技电子产业等网络直播形式,提出散打赛事网络推广的三类平台:第一,赛事直播平台;第二,娱乐解说平台;第三,明星运动员平台,并对三类平台的实践可行性做出相应分析。
Internet celebrity economy'has become a hot topic in information age under pan-entertainment environment,and network broadcast has become people’s first choice for daily entertainment.Through literature review and logical analysis,this paper discusses network broadcast’s basic concept,development sequence,features as well as status quo of free combat promotion under this channel.Comparing with e-sports industry,this paper proposes that three platforms should be established,which are:competition broadcast,entertaining comment and star athlete platform.
出处
《中华武术（研究）》
2017年第7期38-41,共4页
Chinese Wushu Research
关键词
散打
赛事推广
网络直播
free combat
competition promotion
network broadcast
