利用武术太极文化资源促进城市文化品牌建设的实证研究——以“太极蓉城”为例

A Field Study on the City Brand Establishment by Using Wushu Taiji Culture-Taking “Taiji Rongcheng” as an Example

"文化立市""文化强市"已经成为打造特色城市文化品牌,突破城市发展中"千城一面""同质化"现象的首要途径。本研究以成都市的"太极蓉城"建设进程中的武术太极文化资源作为研究对象,从文化资源资本化的角度出发,运用文献资料法、田野调查法、专家访谈法、问卷调查法等多种方法进行研究。研究表明:"太极蓉城"发展存在忽视对武术太极文化内涵的挖掘,对本土武术太极文化资源的利用率低等问题。因此提出一些建议,以促进"太极蓉城"特色城市文化品牌建设。

'Building and expanding city through establishing unique culture'has been the priority method to break through the phenomenon of 'homogenization among cities'. By taking the taiji(tai chi chuan, a kind of traditional Chinese shadow boxing) element in the process of establishing 'taiji Rongcheng' as its research object, through literature review, field study and expert interview, this paper analyses from the aspect of the capitalization of culture resources and gives following conclusion: problems emerge in the development of 'taiji Rongcheng',such as ignoring the cultural connotation of taiji, low usage rate of local wushu(martial arts) taiji culture. At the end of this paper, suggestions are given to promote the establishment process.