“健康中国”背景下武术文化产业发展现状及对策

The Status Quo and Countermeasures of the Development of Wushu Culture Industry from the Perspective of “Healthy China” Strategy

以"健康中国2030"纲要为背景,运用文献资料法,逻辑分析法等研究方法。以经济学视角从武术文化产业发展现状中的机遇和挑战两个方面进行分析研究,并结合我国国情,对武术文化产业的发展提出意见。研究表明,武术文化产业在发展中应发挥传统文化的优势,以健康文化作为突破口,让武术文化产业在实现健康中国的道路上发挥更大的作用。

Based on the"Healthy China 2030"Strategy,through literature review and logic analysis,this paper does a research on the opportunities and challenges in the development of wushu(martial arts)culture industry from the perspective of economics.Suggestions are proposed in combination with China’s situation.The study result indicates that the industry’s development should take full advantages of traditional culture,take health culture as its breakthrough so that it can play a greater role in realizing"Healthy China"Strategy.