我国民族传统体育文化国际传播的问题与对策研究

A Study on the Problems in the International Promotion of Traditional National Sport and its Countermeasures

主要采用文献资料法,对民族传统体育文化国际化传播的问题与对策进行了系统分析,研究表明:民族传统体育文化的国际化传播存在着译介方式单一、文化内涵缺失,意识形态异同、文化传播受阻,传播内容单调、特色彰显不足的问题。针对以上问题,提出:完善译介方式,拓展传播渠道;树立全球视野,增进文化认同;丰富传播内容,打造民族特色的民族传统体育文化国际化传播对策。

Through literature review,this paper does a systematic analysis on the problems and countermeasures of international promotion of traditional national sport.The research result indicates that,during its process of going global,firstly its translation way and promotion content are monotonous.Secondly it is also lack of cultural connotation.Thirdly the ideological is also different,which has impeded it from cultural promotion.Lastly there is also insufficient feature.Targeting at the above mentioned problems,this paper proposes that,the translation way should be enriched,its promotion channels should be diversified,and the promotion should be from a global aspect to enhance cultural recognition.Promotion content should also be enriched to create the international promotion countermeasures for traditional national sport with Chinese feature.