“内外兼修”破困局——义乌圣诞用品企业化解订单危机

Breaking Predicament Internally and Externally——Christmas gifts industries in Yiwu resolved the order crisis

在全球最大的圣诞用品集散地浙江义乌,一年一度的"圣诞季"出口高峰又到来了。在小商品之城义乌的街道上,外贸最火爆的时候,都是排长队的集装箱和大货车队伍;外贸低述时,街上跑的多是空的集装箱。2012年下半年,欧债危机和中东动荡造成全球圣诞商品市场持续低迷,使该市许多中小型圣诞用品企业遭遇订单危机。据义乌市圣诞用品行业协会介绍,相比往年。

Yiwu of Zhejiang Province,the largest Christmas gifts distributing center in the world,greeted the annual exporting climax of Christmas Season.It was said that compared with the previous years,this year’s oversea Christmas gifts order was not only late but also diminished in number. Confronting the crisis,many Christmas gifts industries in Yiwu positively explored the domestic market to make up the declining tendency of exporting and walked up to the upgrading and innovative road.They worked hard to develop new products to enhance the core competitiveness of industries while planning to produce the creative platform,customer sharing platform and exploiting platform of marketing.They pulled together to strengthen the whole competitiveness of industries by means of integrating resources.Meanwhile,some of Christmas gifts industries in Yiwu were not only initiatively exploring the markets of emerging nations but also setting up the Christmas gifts exclusive shops in large supermarkets of Europe and America.Through the "oversea directing selling",they transferred the price difference earned by foreign buyers into industry profit.The foreign trade industries of Yiwu begin to revive.