文化“走出去”再结硕果——浙江中文书店开到俄罗斯

The Lauching of Chinese Bookstore of Zhejiang in Russia

近年来,随着中国影响力的增强,中国文化日益受到世界关注。在中国文化'走出国门'的过程中,海外中文书店讲好中国故事,弘扬了中华优秀传统文化和社会主义先进文化。浙江出版联合集团继在美国开出中文书店后,又在俄罗斯开出中文书店,充分展示了文化自信、责任和担当,满足世界了解中国文化的需求,让文化交流变得更加便捷。

On the afternoon of 5th July(Beijing Time),the first Chinese bookstore in Russia,cooperated by both Zhejiang Publishing United Group and Shans International Publishing Company(Russia),held its opening ceremony in Moscow.It’s a followup to the former two bookstores set up in the US and Taiwan Region besides those in China's Mainland.In recent years,with the enhancement of China’s influence,Chinese culture has drawn more and more attention from all over the world.During the course of "Go Global" strategy of Chinese culture,oversea Chinese bookstores have carried forward excellent traditional Chinese culture and advanced socialistic culture.The Chinese bookstore in Russia founded by Zhejiang Publishing United Group fully shows China’s cultural confidence,meets the oversea demand for knowing Chinese culture and makes culture exchange simple and convenient.