新媒体时代基层央行意识形态管理路径研究——以余杭支行为例

Research on Ideological Management Path of Basic Central Bank in New Media Age——An Example of Yuhang Branch Behavior

习近平总书记强调'意识形态工作是党的一项极端重要的工作',近年来人民银行积极响应党中央、国务院号召,把保持主流意识形态安全工作放到重要位置。在当今新媒体日益发展的时代,基层银行意识形态管理工作不仅迎来了有利的发展机遇,同时也面临着挑战。本文分析了新媒体所具有的特点,总结了基层央行意识形态工作的探索实践和面临的主要问题,并针对问题提出了意识形态管理创新路径。

General Secretary Jinping Xi emphasized that 'ideological work is an extremely important work of the party.' In recent years, the People’s Bank of China has actively responded to the call of the Central Committee of the Party and the State Council and has placed the maintenance of mainstream ideological security work in an important position. In the era of new media developing day by day, grass-roots bank ideological management not only ushered in favorable development opportunities, but also faced with great challenges. This paper analyzes the characteristics of new media, summarizes the exploration practice and main problems facing the ideological work of the basic central bank, and puts forward an innovative approach to ideological management.