摘要
通过提出假设、问卷调查、实地访谈,运用结构方程模型对旅游网站交互性对消费者参与及满意度影响的假设模型进行检验。得到旅游网站的交互性对在线旅游消费者参与具有正向影响,尤其是控制性维度的影响更为明显;旅游网站交互性对在线旅游消费者满意度同样具有正向影响,主要是通过影响旅游网站的服务性与形象性来影响在线旅游消费者的满意度的结论。
This paper put forward the hypothesis,questionnaires and field interviews to test the hypothesis model of the impact of tourism website interactivity on consumer participation and satisfaction with the structural equation model.The results showed that the tourism website interactivity has a positive impact on online travel consumer participation,especially the effect of controlled dimensions is more obvious;tourism website interactivity also has a positive impact on online travel consumer satisfaction,mainly influencing the online travel consumer satisfaction through service and image of tourism website.
出处
《河北北方学院学报（自然科学版）》
2015年第1期52-58,共7页
Journal of Hebei North University:Natural Science Edition
基金
广西师范学院北部湾环境演变与资源利用省部共建教育部重点实验室系统基金(2014)
关键词
交互性
消费者参与
满意度
结构方程模型
interactivity
consumer participation
satisfaction
structural equation model
