厦门市集美区万达广场消费者行为调查分析

Investigation and Analysis of Consumers' Behaviors on Wanda Plaza of Jimei District,Xiamen City

对厦门市集美区万达广场的消费者展开问卷调查,调查结果应用统计学的方法进行分析。在了解消费者基本情况的基础上,对消费者的消费习惯进行了重点调查。调查内容包括:消费者到万达广场的时间、交通方式、逛商场的原因、习惯、消费情况及对万达的满意度。分析可知,集美区的万达广场具有良好的市场口碑,是社区型的商业综合体,重点满足人们的基本生活需求。为集美区万达广场的进一步发展提出合理建议。

A questionnaire on the consumer behavior was launched among the consumers on Wanda Plaza of Jimei District, Xiamen City. Then the results were analyzed statistically. The consumers’ spending habits were the focus of the investigation on the basis of understanding the basic situation of con-sumer.The habits included the time and mode of transportation,shopping causes and habits,the con-sumption on Wanda Plaza,and the satisfaction of consumer.After analysis we know that Wanda Plaza has a very good market reputation and is a community-based commerical complex focusing on meeting the people’s basic needs.Finally,the reasonable recommendations could be provided for the further develop-ment of Wanda Plaza of Jimei District.