浅议汉字符号的视觉传达及文化意义

On the Visual Communication Design of Sinogram Symbol and Its Cultural Significance

汉字既是中国文字,也是中国传统图形。作为中华文化中最具代表性的组成部分,汉字的造型方法和表现方式体现着中国人的智慧和创造能力。其符号化的识别特点符合今天时代的经济、市场需要。现代平面设计己经广泛地使用汉字作为视觉传达元素,将汉字独有的文化价值和形式意蕴与现代多元的设计理念和审美方式进行完美的融合,进而推动中国的视觉艺术设计的发展。

Sinogram is Chinese character, as well as Chinese tradition graphics. Sonogram is representative component in the system of Chinese traditional culture. Sinogfram formation method and presentation way represent Chinese wisdom and creativity. Notation identification is in accord with economy and market necessity. Sonogram as communicative element is widely applied in modern graphic design. Prefect fusion of Sinogram culture and modern design idea will propel development of Chinese modern graphic design.