申办冬奥会对张家口旅游业的影响及对策研究

Impact of the Bidding for Winter Olympics on Zhangjiakou's Tourism Industry and Corresponding Countermeasures

在当今世界,冬奥会是影响力仅次于夏奥会的综合性体育赛事,它对举办地的旅游业乃至经济会产生重大影响。在分析京张联合申办冬奥会对张家口旅游业产生影响的各种因素的基础上,从打造形象品牌、加强市场开发和创建旅游环境等方面提出一些建议与对策,希望能引起业界对奥运旅游的重视,采取积极主动的措施,实现奥运旅游效应的最大化。

Among the sport games in the modern world,the influence of the Winter Olympic Games is only second to that of the Summer Olympic Games,which tends to have a significant impact on the tourism industry and economy of the host city.Aiming at the Beijing-Zhangjiakou co-bidding for the Winter Olym-pics of 2022,the paper analyzes some impacts which the bidding brings about on Zhangjiakou,and offers some suggestions in forging image brand,strengthening market development and establishing tourist envi-ronment,hoping that the tourism industry can pay more attention to Olympic tourism,take initiative meas-ures and realize the maximization of Olympic tourist effect.