2Keller,Kevin L.and Donald R.Lehmann (2001).The Brand Value Chain:Linking Strategic and Financial Performance[R].working paper,Tuck School of Business,Dartmouth College.
3Keller,K.L.(1993).Conceptualizing Measuring and Managing Customer-based Brand Equity[J].Journal of marketing,57:1-22.
4Aaker,D.A.(1991).Managing Brand Equity:Capitalizing on the Value of a Brand Name[M].New York:Free Press.
5Keller,K.L.(2003).Brand Synthesis:The Multidimensionality of Brand Knowledge[J].Journal of Consumer Research,Vol.29,No.4,595-600.
6Roth Martin S.(1995).The Effects of Culture and Socioeconomics on the Performance of Global Brand Image Strategies[J].Journal of Marketing Research,32,163-175.
7Brown,Tom J.and Peter A Dacin (1997).The Company and The Product:Corporate Associations and Consumer Product Responses[J].Journal of Marketing,61,68-84.
8Aaker,D.A.and E.Joachimsthaler (2000).Brand Leadership:Building Assets in an Information Economy[M].New York:The Free Press.
9Clifton,R.and E.Maughan (2000).The Future of Brands,London,Macmillan Business.
