政务新媒体语用表达模式述略

A Brief Account of the Pragmatic Expression Mode of Government Affairs New Media

政务新媒体语言应用的表达模式是指政务语用主体根据一定的语用意图,在网络化数字化的语境中,以多种模态的话语方式构建的具有相应功能和特点的言语行为模式。客观性、生成性和关联性是其突出特点。语用表达模式有不同的类型,从语用研究三要素出发,第一层次可分为基于语用意图的表达模式、基于语用载体的表达模式和基于语用方式的表达模式三种,各类之中又可分出第二层次的类别,共有十种模式。政务新媒体表达模式之间是相互依存、相互联系的,存在着分工协同、层级函变和标记提示等关系。

The expression mode of linguistic application in government affairs new media refers to the speech act mode constructed,according to certain pragmatic intentions,with multi-modal discourses in a networked and digitized context,featuring corresponding functions and characteristics.Objectivity,generativity and relevance are its outstanding features.There are diversified pragmatic expression modes.Given the three elements of pragmatics research,the first level can be divided into three categories:expression modes based on pragmatic intention,pragmatic carrier and pragmatic approach.The second level,deriving from the first-level categories consists of ten modes in total.The expression modes of government affairs new media are interdependent and interrelated,in which relations of division and collaboration,hierarchical function change and discourse markers etc.can be identified.