论博物馆展览各级传播目的的设定及执行

Setting up & Implementation of Museum Exhibition Communication Objectives at All Levels

本文针对我国各类博物馆展览普遍存在的传播目的不明确、不按传播目的进行策划设计的问题,从理论与实践两个方面就如何准确设定和忠实执行展览传播目的进行了论述,提出:要准确设定展览的总传播目的及认知目标、情感目标和体验目标,要以传播目的为导向规划组织展示内容,要科学地处理好展览各级传播目的的逻辑关系,要严格按照传播目的设计展品展项。

Subject to the fact that museum exhibitions in China are faced with the ubiquitous problem of unclear communication objectives,as well as the failure to follow communication objectives when planning and designing,the essay discusses how to exactly set up and faithfully implement exhibition communication objectives both theoretically and practically. It points out the following golden lines:exactly set up the overall exhibition communication purpose,the cognition objective,emotional objective and experience objective; plan and organize exhibiting content oriented by communication objectives;scientifically deal with the logic interrelationship among exhibition communication objectives at all levels,and design exhibits strictly in accordance with those communication objectives.