中国与西方博物馆文化创意产品开发比较研究

Study on the Comparison about the Development of Cultural Products in Chinese and Western Museums

文化创意产品开发是当前我国博物馆行业的一个热点问题,而西方博物馆文化创意产品开发起步较早,在文化创意产品的定位、创意、开发、设计等方面已经高度成熟、值得借鉴。本文运用案例分析与比较分析方法,比较全面地对比了国内外博物馆文化创意产品开发的理念、现状与特色,总结出了西方博物馆在文化创意产品开发中的重要经验、做法以及我国博物馆文化创意产品开发中的主要问题与不足之处。提出当前国内博物馆在文化创意产品开发中,要明晰博物馆文化创意产品的功能定位,体现博物馆的教育功能;要赋予博物馆文化创意产品以文化内涵,体现鲜明的博物馆特色;要增强博物馆文化创意产品的趣味性与创新性;要将博物馆商店当成"博物馆的又一个展厅""用文化创意产品卖文化"等主要观点。

The development of cultural and creative products is a hot point in our museum industry.Cultural products of museums in western countries started early,has formed a whole set of mature systems among product positioning,creation,development and design. By case study and comparative analysis,this paper generally compares the developing ideas,features and situation of cultural products in both Chinese and western museums,and summarizes the problems and shortcomings of cultural products development in China. Some perspectives are given referring to cultural products in domestic museum: It is important to clearly define the position of cultural products and to perform the educational function of museum; to endow cultural products with the deep cultural connotation and to demonstrate the unique features of museums; to pursue interest and innovation of cultural products,to build museum stores as a brand of 'an exhibition'and 'to sell culture by cultural products'etc.