主题展览对展览设计模式带来的挑战与对策

Challenges and Solutions That the Thematic Exhibition Brings to the Exhibition Design Patterns

为提升展览设计水平和展示教育效果,近年来国内新建科技馆多以主题展览方式为主,但展览设计及展览方案征集、展览设计招标的模式却未发生相应的改变,导致设计效果不佳,难以涌现真正优秀的主题展览。主题展览设计,应该经过概念设计、创意设计、初步设计、深化设计(技术设计)等步骤。笔者参考建筑设计领域的相关流程,认为制订科学合理的展览设计与招标组织方案,通过"前期研究→提炼展览主题→构建展示内容框架"的过程,是确保获得优秀展览概念设计方案的先决条件。

In order to promote exhibition design level and education effect,during the past years,newly-built science and technology museums are mainly based on thematic exhibitions. However,there was accordingly so little change in the collection of exhibition design,exhibition scheme and bidding patterns,which results in poor effect and it is hard to present real good thematic exhibitions. The thematic exhibition design should go through the steps including concept design,creative design,primary design,deep design( technical design) and so on. Referring to the related process in architectural design,the author believes we should formulate scientific and rational scheme in exhibition design and bidding process,and the prerequisites for getting excellent exhibition design concepts is to go through the process of "pre-study→extract exhibition theme→build up exhibited content framework".