基于博物馆教育、传播功能的文化创意产品开发思路——以山西地质博物馆为例

The Idea of Cultural Creative Products Development Based on Educational and Communicational Function of Museums——A case study of Shanxi Museum of Geology

目前,许多博物馆热衷于开发文化创意产品,但在实践中许多文创产品只是被当作一般纪念品和创收的商品来运作,并没有真正起到传播文化的作用。文章从博物馆教育、传播功能出发,以山西地质博物馆为例,对其文化创意产品的开发思路做了初步探讨与设想。旨在通过个性的分析来寻求共性的存在,传递博物馆文创产品应该注重教育、传播功能的理念,探索博物馆文化创意产品开发的思路及方法。

At present,many museums are keen to develop cultural creative products. In practice,however,instead of playing the role of spreading museum culture,many of these products are used only as souvenirs and revenue-generating products. Based on educational and communicational function of museums,this paper takes Shanxi Museum of Geology as an example and makes a preliminary discussion and assumption on the development of its cultural and creative products. Through the analysis of this typical case,this paper aims to convey the idea that cultural and creative products should pay attention to educational and communicational function,and explore the development of cultural creative products of museums in general.