新媒体时代博物馆传播的多元化需求与对策

The Diversified Demands and Strategy of Museum Communication in the New Media Era

新媒体时代,传统的博物馆传播模式受到了极大挑战。根据受众对于传播媒介、传播方式日益多样化需求的分析,本文提出:多元化传播是当代博物馆自身功能变革与发展的内涵要求,更是博物馆应对外部新媒体时代的发展要求。在此基础上,通过对于博物馆传播特征、受众需求和博物馆多元化传播案例的分析,探讨了新媒体时代的博物馆传播的多元化需求与对策。

Living in the new media age,the traditional model of museum communication has been greatly challenged.According to the study on increasing public’s demand for diverse media and methods of communication,this paper puts forward that diversified communications are the internal fundamental transformation in contemporary museums,moreover,it is the developmental need of museums to react with the external forces in the new media age.On these bases above,this paper discusses the diversified demands and strategies in the new media age,through the analysis on communication characteristics,public needs and cases.