营造场馆特色:基于藏品的传播策略

Creating Distinguishing Features of Science Museums——The Communication Strategy based on Collections

目前我国科技馆对科技藏品重视不足,未能善加利用科技藏品的历史意义和丰富内涵编撰展览'故事线',同时对科技藏品的学术研究力度不够。本文通过对美国加州科学中心'奋进号和加州的故事'等展览的考察与分析,并结合'情境教学法'及'沉浸、认知'等相关概念,探讨科技藏品在'讲故事'、深化展览思想内涵、开发文创产品、营造场馆特色等方面的特殊作用。

At present,insufficient attention has been paid to scientific and technological collections in science and technology museums of China.Due to failure on taking full advantage of historical significance and rich connotation from collections,their story lines of exhibitions are not attractive enough to visitors.Meanwhile,there is a lack with intense academic research efforts on collections in science and technology museums of China.Based on the investigation and analysis for the exhibition'Endeavour and California Story',which was being shown in public in the California Science Center,and combined with the relevant concepts of'scenario teaching method',immersion and cognition as well,this paper explored the special role scientific collections played in story-telling,ideological connotation deepening,cultural and creative products developing,and distinguishing features creating in science and technology museums.