众筹模式下动画形象符号的创造机制研究

Research of the creation mechanism of animation image symbols in crowdfunding mode

综合运用符号学、传播学、复杂网络等理论,对众筹模式下动画形象符号的创造机制进行系统性研究。首先对众筹中粉丝角色进行归纳分类,然后讨论粉丝行为对话语网络结构的影响及不同话语网络结构下动画符号创作和传播效率差异,最后从'神话'理论出发,提出动画众筹模式颠覆了'上一阶段的意指转化为下一阶段的能指'的顺序。通过对粉丝经济下动画创作规律的理论探索,希望更好地实现动画的文化和商业价值。

This thesis comprehensively uses the theories of semiotics,communication and complex networks to systematically study the creative mechanism of animation image symbols in crowdfunding mode.Firstly,fan characters in crowdfunding are classified and classified.Secondly,the influence of fan behavior on discourse network structure and the difference of animation symbol creation and communication efficiency under different discourse network structures are discussed.Finally,based on'myth'theory,it advocates that the crowdfunding model subverts the order of'the last stage of the meaning of the index into the next stage of the signifier'.This thesis is a theoretical exploration of the rules of animation creation under the fan economy,which helps to realize the cultural and commercial value of animation.