品牌建设之浅见

A Brief View on Brand Construction

本文简要分析了品牌的定义和内涵,品牌与相关名词的关系及发展现状,提出了加强品牌建设的几点建议,以期为政府推进品牌战略、企业激发自身品牌活力提供参考。

This paper briefly analyses the definition and connotation of brand,the relationship between brand and related nouns and their development status,and puts forward some suggestions to strengthen brand construction,in order to provide reference for the government to promote brand strategy and enterprises to stimulate their own brand vitality.