绿色消费中的信息不对称问题探究

Study on the Problem of Asymmetric Information in Green Consumption

随着人们对生态与环境问题的日益重视,绿色消费已成为当今倍受推崇的消费方式。在我国,绿色消费市场还处于起步和发育阶段,而信息不对称严重影响着绿色消费市场的健康发展。本文从绿色消费的流程特征开始分析,找出了主要的信息主体及其相互之间的信息流动形式,进而探讨了它们之间的信息不对称现象及出现这类现象的原因,最后提出了解决问题的办法。

Green consumption has already become a popular consumption pattern nowadays,for the growing attention that being paid to ecology and environment.In China,the green consumption market is still at the beginning stage,and the information asymmetry of this market did a harmful effect to its development.This article analyzed this problem from the characteristic of the procedure of green consumption,figuring out the main information subjects and the information flow among them,and then probed into the phenomenon of information asymmetry,finding out the reasons and proposing methods to solve this problem at last.