从“口红效应”看中小型制造企业发展——基于金融危机环境下的思考

The Development of Small and Medium-sized Manufacturing Enterprises in Terms of “Lipstick Effect”——Considerations Based on the Environment of Financial Crisis

当前金融危机条件下,全球经济陷入萧条之中。在中国经济中有着举足轻重地位的中小型制造企业的发展让人尤为关注。虽然危机给企业带来了很多的困难,但是企业并不是没有了重新恢复活力的可能。在"口红效应"初现的今天,人们的消费习惯和消费心理也发生了微妙的变化,企业通过战略调整,因势利导,一定能够在金融海啸退却之时,呈现出更为健康的发展局面。

Under the conditions of the current financial crisis, the global economy went into recession. As the development of small and medium-sized manufacturers played an important role in China’s economic status, we concern much about it. Although the crisis has brought in a lot of business difficulties, the enterprises also have the ability of active recovery. Nowadays, while the "lipstick effect" is emerging, consumer’s spending habits and psychology have been changed subtly. However, through the strategic restructuring and capitalizing on the trend, we believe that enterprises are able to assume a healthier situation after the retreat of financial crisis in the future.