美国MBA市场营销课程设置对中国的启示

Implications of Curriculum of American’s MBA Marketing Education on China

经济改革的不断深入和国内企业融入全球经济步伐的加快使得MBA教育变得越来越重要,以几所相关的美国大学为例来研究美国的MBA市场营销教育,并结合中国的MBA教育的现状,可以对中国MBA市场营销教育提出一些详细的建议。

As the development of economy and fast space of local corporations to globalization, MBA education is increasingly important. Through the research of MBA marketing education in America—combining some relevant examples in American universities, and then combine the MBA education in China, This paper gives some details of implications on China’s MBA marketing education.