食品质量问题成因分析及解决对策探讨——基于博弈论的视角

Analysis of the Causes of Food Quality Problems and Discussion of Its Countermeasures——From the Perspective of Game Theory

"民以食为天",然而近几年来食品质量问题屡见不鲜,成为当今社会广泛关注的焦点之一,引起了人们对食品安全问题的焦虑和担忧。本文从博弈角度出发,分析食品质量问题产生的原因,提出了应对食品质量问题的方法:一要降低企业生产劣质食品的期望得益;二要增加食品质量信息透明度,缓解供需双方的信息不对称;三要将食品生产企业与消费者之间的一次性博弈转化为重复博弈;四要提高消费者的维权意识;五要加大对食品监管者的激励和惩处力度。

There is an old saying that bread is staff of life. However,in recent years,frequent food quality issues have become the focus of public attention,and raised wide concerns about food safety. This article analyses the causes of food quality issues,and puts forward the five- step method to solve food quality problems from the perspective of the game theory. The first step of the solution is to reduce expecting benefit of poor- quality food; the second step is to increase the transparency of food quality information in order to ease the asymmetric information of supply and demand sides; the third step is to change the one- shot game between food production enterprises and consumers into a repeated game; the fourth step is to raise awareness of consumer rights; the fifth step is to increase the incentive and penalties for food regulators.