财经门户网站微信公众平台传播影响力研究——以凤凰财经微信公众平台为例

Research on Financial Portal We Chat Public Platform’s Influence——Taking Ifeng Finance Wechat Platform as an example

选取凤凰财经微信公众平台为研究对象,结合传播影响力的相关理论,从媒体定位、传播方式、传播时间、传播效果四个方面,分析凤凰财经微信公众平台的传播影响力,并提出财经门户网站微信公众平台的改进思考,以期为财经门户网站微信公众平台的传播影响力的提升提供有益的借鉴。

This article selects Ifeng Financial Wechat Public Platform as the research object,combined with the spread of the influence of the related theory,and conducts the study from four aspects which are the media orientation,mode of transmission,transmission time,and the communication effect to analyze the influence of phoenix financial WeChat which is a typical public platform. This paper has also put forward useful suggestions on the financial portal WeChat public platform in order to provide beneficial reference.