消费主义意识形态下电视体育的性感化叙事

An Analysis of Sexy Narration in TV Sports in the Ideology of Consumerism

在文化传播学的视域下,通过文献研究,并运用归纳与演绎、对比与分析等方法与手段,从消费主义意识形态视角对电视体育的性感化叙事进行了深入分析。认为能够让人们欲罢不能,直至想拥有的乌托邦欲望想象的电视体育性感化叙事,作为一种典型的消费主义意识形态与消费主体的内在的欲望模式相连,并不断地通过欲望化的刺激来强化和巩固,并在"为我所用"的基础上进一步得到尝试开发。电视体育的性感化叙事作为奇观的模式和消费者文化的模式,高度吻合而处在一种相互渗透、彼此强化的循环之中,以致情色叙事"汹涌澎湃",形体放纵、隐私自爆等迎合了窥私欲的性感化叙事而"泛滥成灾",实际上都只是电视体育文本生产过程中欲望和消费的一种有组织的延伸而已。

The dissertation aims to make an intensive analysis of sexy narration in TV sports from the perspective of ideological consumption via the methods and measures of induction, deduction, comparison and analysis under the context of cultural communication. As a classical type of ideological consumption, sexy narration in TV sports, which builds closer interrelations between subjects, is capable of satisfying the public's Utopian desire. Meanwhile, it magnifies individuals' lust for physical indulgence, proactive exposure of personal privacy and others, since its existence in the models of magnificence and cultural consumerism develop on the basis of inter-infiltrative and intensified cycle, which is expected to progressively speed up the realization of its goal. In fact, it is just an organized extension of desire and consumption generated amid the textual production of TV sports' programs.