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构建卷烟工业企业核心竞争力的研究 被引量:4

The Construction of Core Competence in Tobacco Industry Enterprise
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摘要 借鉴企业战略管理理论研究的最新成果,结合烟草行业实际,对企业核心竞争力的概念、内涵及其构成要素进行了分析研究并构建了相关模型,重点对如何培育和增强卷烟工业企业核心竞争力提出了自己的见解。 Based on the latest strategic management theory and combining with the real fact of tobacco industry, this paper made a probe into analysis on the definition of core competence of the enterprise, and made the related mode of this kind. It stressed on how to breed and improve the core competence of tobacco industry and put forward own opinion.
作者 郑伟 黎志成
出处 《工业工程与管理》 2004年第1期32-35,共4页 Industrial Engineering and Management
关键词 企业 核心竞争力 卷烟工业 市场营销 创新能力 文化创新 制度创新 core competence industrial enterprise tobacco
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