汽车企业品牌结构战略研究

Strategic Research on The Name Brand Structure for Auto Enterprise

从空间角度划分品牌结构,并将品牌结构战略划分为4种情况:点品牌战略、双品牌战略、纵向品牌战略和横向品牌战略。探索一种适合汽车行业品牌管理的全新品牌结构划分。

From the space point of view, name brand structure is divided into 4 categories: point name brand strategy, double name brand strategy, longitudinal name brand strategy, transverse name brand strategy. A novel name brand strategy is explored, which is suitable for name brand management in auto enterprise.